High-Value Late-Summer Colour for Pollinators

Rudbeckia ‘Goldsturm’, commonly known as Black-Eyed Susan, is a standout perennial chosen for its exceptional biodiversity value as well as its long-lasting colour. While there are few truly native Irish summer-flowering bulbs, this carefully selected variety plays an important supporting role in wildlife-friendly gardens by providing abundant nectar and pollen at a critical time of year.

Flowering from late summer into autumn—when many other nectar sources are in decline—‘Goldsturm’ produces masses of open, daisy-like golden flowers with prominent dark centres that are easily accessible to bees, hoverflies and butterflies. It helps bridge the seasonal “hunger gap” for pollinators, making it a valuable addition to meadows, borders and naturalistic planting schemes.

Why We’ve Chosen Rudbeckia ‘Goldsturm’

• Outstanding Pollinator Plant – Rich in nectar and pollen, supporting bees and butterflies late in the season when food sources are scarce.

• Extended Flowering Window – Blooms from August to October, prolonging forage availability well beyond peak summer.

• Winter Wildlife Benefit – Spent flower heads are packed with seed and are eagerly visited by birds such as finches during colder months.

• Robust & Resilient – Hardy, drought-tolerant once established, and reliably returns year after year with minimal intervention.

• Low-Input Gardening – Naturally compact and self-supporting, reducing the need for staking, spraying or intensive maintenance.

Biodiversity-Led Planting Tips

Plant in sunny, well-drained soil and allow plants to grow in generous clumps. Avoid cutting back in autumn—leaving stems and seed heads standing provides winter food for birds and shelter for overwintering insects. Cut back in early spring as new growth emerges.

Did you know?
Late-flowering perennials like Rudbeckia are increasingly important as climate patterns shift. By extending the flowering season in your garden, you help build resilience for pollinators adapting to longer, warmer summers.

Product Details

• Pack Size: 2 bare roots

• Flower Colour: Golden yellow with dark brown centres

• Flower Size: Approx. 8–12 cm wide

• Planting Time: Spring (March–May) or Autumn (September–October)

• Flowering Period: August–October

• Mature Height: 60–70 cm

• Spacing: 40–50 cm apart

• Planting Depth: Plant with the crown level with the soil surface

Please note: All parts of the plant are poisonous if ingested.

Chosen for its high ecological return, Rudbeckia ‘Goldsturm’ is an excellent non-native companion plant for Irish gardens—helping extend the feeding season for pollinators while delivering reliable, late-summer colour year after year.

Use a Dibber for planting bulbs.